Back in my days at ATDC I gave many presentations and much advice to entrepreneurs that was pretty much the same, get category in your positioning statement down to three or four words. The scenario I laid out was imagine you had an initial meeting with a VC, they leave the meeting and run into one of their coworkers who asks who they were meeting with. That VC needs to be able to tell their co-worker in three or four words as they pass in the hall.
I know it works in practice because I have created or helped create three or four word pitches for dozens of companies, many of them quite successful.
Brilliant. My favorite part was when you said that if you don’t give them the 4 word summary THEY’LL COME UP WITH THEIR OWN ANYWAY, and it may not represent you properly! Smart and well said!!!
Thanks for your evergreen thought leadership Kathryn! Refining my 4 word pitch right now for EyeMail :)
Back in my days at ATDC I gave many presentations and much advice to entrepreneurs that was pretty much the same, get category in your positioning statement down to three or four words. The scenario I laid out was imagine you had an initial meeting with a VC, they leave the meeting and run into one of their coworkers who asks who they were meeting with. That VC needs to be able to tell their co-worker in three or four words as they pass in the hall.
I know it works in practice because I have created or helped create three or four word pitches for dozens of companies, many of them quite successful.
Brilliant. My favorite part was when you said that if you don’t give them the 4 word summary THEY’LL COME UP WITH THEIR OWN ANYWAY, and it may not represent you properly! Smart and well said!!!