4 Comments

Coke adds life!

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This sounds like a 1960s classic tag line!

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Fantastic advice, and a good exercise to do to reveal how we think about solutions. Another great exercise to do in a company of ANY size is to ask the various employees to do this (when we know there has not been previous training on standardizing the answer) and it's often incredible to see to the variance in the responses. It helps to learn but it also helps to identify where the main focus is not shared or emphasized, or when something is getting lost. All in all the advice to think this way and do this exercise is spot on!

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YES! Great idea! Many folks may think that once you have lots of employees, you'll have the pitch down pat. But in fact, it can get harder to get everyone on the same page so this is (a) a great exercise and (b) another example of why you want a simple, easy to remember pitch! :D

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