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This is a great guide for CEOs (and any senior leader for that matter), but also a reminder for those of us who coach. We are not all the same nor are we a “one style fits all”. Our initial conversations should focus on fit or match to ensure we provide the most value to our clients and their teams.

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Totally agree! It's true for hiring at companies too. Lots of great people -- who is the best for your needs, strengths, and world view??? :D

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