Your Ultimate Customer Success Guide—20+ Blogs You Need to Read
I love sharing tips and lessons from my 10+ years on the front lines of helping customers at startups.
I’ve made all the mistakes and learned from many excellent people!
If you’ve recently brought on new customers, hired your first customer-focused role, or you’ve started scaling and are hitting some growing pains…
I feel you and this is your new favorite blog post. 😉
It's the highlight reel of all the post-sales, how-to-serve-customers content I’ve shared in 2.5 years.
For long time O’Daily readers…if you’ve already read every blog, email me for a prize.
For everyone else, here’s a decade of information in <500 words (a few more if you read all the posts).
What are your go-to customer success blogs or articles???
Which people or companies put out your favorite content?
Share your recs! I’d love to do a roll up in a future post!
Getting Started With Customer Success
You’ve brought on your paying first customers. Woohoo!
Here is everything you need to know to keep your customers happy and get started on building an amazing customer experience.
The 1 Metric That Will Transform Your Customer Success Program
Good At Sales But Bad At Customer Success? Here’s How To Fix That
Customer Onboarding, Implementations, and Check-ins
I’ve seen the evolution of customer implementations and onboarding at several B2B Saas companies and from many other customer success leaders in the industry.
Here are the best tips I’ve learned for welcoming customers, getting them started off right, and staying in touch.
Customer Value & Retention
Getting started is only half the battle. Helping customers realize long term success is the most powerful way to grow your business.
They renew, buy more, tell their colleagues and bosses, and bring you in when they change jobs.
THIS is how a billion dollar business is built.
And THESE 👇 are the retention and value strategies that the best companies are using.
Pricing
Pricing is closely tied to customer success.
It needs to align with value, incentivize increased usage (and spending 😉), and be simple enough for your team and customers to follow.
Many companies have 5, 10, even 20 iterations — with updates and feedback coming from customer-facing roles.
These blogs take you through basic pricing strategy and real-life examples for every stage.
BONUS: Customer Gifts
Don't forget to show your customers love! A thoughtful gift can be the difference between a cancellation and willingness to work through product challenges. And of course, you want to appreciate your biggest advocates!
Here are considerations, steps, and budget-friendly ideas for customer gifting.
Do you have any other recommendations for founders looking for Customer Success resources? What should be added to this Customer Success Guide? Do you enjoy receiving guides like this? What other types of guides would you like to see?
Now this has to be one of the very best collections of Customer Success resources ON EARTH - highly recommended!!! Now, very important - a lot of people reading this may dismiss it because they are equating 'Customer Success' with Postsales. That is not true. Customer success is a mindset, a set of principles and a way of operating with true Customer First centricity. That is needed for sales/presales/postsales, always - sales execs that do are putting themselves in the shoes of their customers (or prospects), for example. It's always a way to focus on the person in front of you, there and now, and to show them you are here to make THEIR lives better, not just 'their company' - this is transformational no matter what stage of the sales cycle! So what I mean is - THERE IS SOMETHING HERE for EVERYONE who deals with Customers, whether sales or postsales.